Speeding fines

Superdry founder caught speeding at 120mph on the M4

The multi-millionaire founder of the Superdry clothing brand was pulled over by police after being caught speeding at 120mph on the M4 motorway.

James Holder told officers he had no idea how fast he had been travelling on the M4 after returning from a business trip in Hong Kong.  When told of his speed, Holder ‘buried his head in his hands.’

Reading Magistrates Court heard how he was rushing home to his family when traffic officers caught him travelling 50mph above the speed limit.

His lawyer argued that driving was an ‘essential’ part of his job as founder of SuperGroup PLC and requested a ‘robust financial penalty’ rather than a driving ban, however Magistrates chose to disqualify him from driving for 30 days.

Holder was also ordered to pay a £900 fine, £600 for a police report, £300 in prosecution costs and £20 victim surcharge.

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