The Institute of Advanced Motorists is urging drivers to pay attention to vulnerable road users, minimising the chances of what it calls ‘Sorry mate, I didn’t see you’ accidents.

According to the motoring charity, the excuse ‘Sorry, I didn’t see you’ is given far too often by drivers who have caused a collision with another road user due to lack of concentration.

In its latest survey, it found that drivers failing to look before making a manoeuvre had been a contributory factor in 29 per cent of serious collisions and 36 per cent of slight accidents in the last six months.

The study also found that 58 per cent of drivers had been cut-up in the last six months by another road user who didn’t look properly.

To reduce the chances of more accidents occurring, the Institute of Advanced Motorists are urging drivers to improve their awareness of vulnerable road users such as motorcyclists and cyclists, using their mirrors before changing directions, especially in traffic queues and giving cyclists space when overtaking.

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